As a community of independent electrical distribution companies, we create connections: Between our suppliers and our customers throughout Europe, but above all between our members. Through the cooperation of our like-minded distributors, new strategies and solutions are created – and these benefit suppliers, members and customers alike.
Ricardo
d'Avila
Managing Director IDEE
I am Ricardo d'Avila, the managing Director of IDEE GmbH. To lead IDEE together with the IDEE-HQ team, it is a great honour and privilege, not only because we are one of the leaders and reference in the electrical material distribution market in Europe, but also because we work strategically with decentralized business model. Our members, 14 companies in 19 countries across Europe are local, 100% family-owned companies that have developed over many generations, always preserving their respective values, culture and proximity to end customers.
Our international partnership strategy with suppliers, built over the history, is based on transparency in the relationship, constant search for innovation, local success stories and best practice exchange, joint strategic marketing actions and continuity over time, all of them based on respect towards priorities and local decisions by our members.
The central office of IDEE, based nearby Stuttgart in Germany, is a team driven by family spirit, that works daily with a long-term strategic perspective, always with an aim to leverage marketing opportunities and to maximize partnerships, bringing the total value to the members of our Group.
We enable a competitive alternative to multinational companies for our members - distributors of electrical materials - and their customers. With a high level of competence and concentration on core activities, we bring high-quality, consulting-intensive products to regional markets throughout Europe. Our suppliers benefit from the professional and personal proximity between our member companies and their customers in industry and the electrical installation trade - because all business is local.
We provide the best distribution experience within Europe and within each national market: We offer our member companies the best prices and conditions, and for our suppliers from the industry we are the one, essential partner. With jointly developed logistics and marketing strategies, we bring their products to all relevant European markets, increasing our group's market share at the same time.
Our product ranges are tailored to the requirements of professionals in the installation trade and industry. With a wide range of services, we support our business partners in selecting, planning and advising their own customers.
We rely on leading suppliers who can deliver high-quality products at any time. So that we can always offer our customers the best solution on the market.
We buy together, but most importantly we develop our offer together. We can do this because we consistently avoid competition between our distribution companies and promote exchange and cooperation even more consistently. This is how we provide the best performance for customers and suppliers.
We negotiate in many languages, but we speak with one voice. This allows us to convincingly represent the interests of our suppliers, customers and members.
IDEE is one of the biggest indepent purchasing and marketing groups in electrical wholesale.
Enabling our members, suppliers and their customers to grow their business