We create connections. All over Europe.

Our motivation

As a community of independent electrical distribution companies, we create connections: Between our suppliers and our customers throughout Europe, but above all between our members. Through the cooperation of our like-minded distributors, new strategies and solutions are created – and these benefit suppliers, members and customers alike.

Key facts

14
electrical distribution companies as members
18
countries with their national markets
€ 8 Billon
Euro Turnover in 2023
2 Mio
Sales per hour
1200+
Outlets
20.000
Employees in our distribution companies

A word with our Managing Director

Ricardo
d'Avila

Managing Director IDEE

I am Ricardo d'Avila, the managing Director of IDEE GmbH. To lead IDEE together with the IDEE-HQ team, it is a great honour and privilege, not only because we are one of the leaders and reference in the electrical material distribution market in Europe, but also because we work strategically with decentralized business model. Our members, 14 companies in 18 countries across Europe are local, 100% family-owned companies that have developed over many generations, always preserving their respective values, culture and proximity to end customers.

Our international partnership strategy with suppliers, built over the history, is based on transparency in the relationship, constant search for innovation, local success stories and best practice exchange, joint strategic marketing actions and continuity over time, all of them based on respect towards priorities and local decisions by our members.

The central office of IDEE, based nearby Stuttgart in Germany, is a team driven by family spirit, that works daily with a long-term strategic perspective, always with an aim to leverage marketing opportunities and to maximize partnerships, bringing the total value to the members of our Group.

Our mission Enabling business.

We enable a competitive alternative to multinational companies for our members - distributors of electrical materials - and their customers. With a high level of competence and concentration on core activities, we bring high-quality, consulting-intensive products to regional markets throughout Europe. Our suppliers benefit from the professional and personal proximity between our member companies and their customers in industry and the electrical installation trade - because all business is local.

Our vision Leading the market.

We provide the best distribution experience within Europe and within each national market: We offer our member companies the best prices and conditions, and for our suppliers from the industry we are the one, essential partner. With jointly developed logistics and marketing strategies, we bring their products to all relevant European markets, increasing our group's market share at the same time.

Our products & services Made for electrical experts.

Our product ranges are tailored to the requirements of professionals in the installation trade and industry. With a wide range of services, we support our business partners in selecting, planning and advising their own customers.

View our products & services

Electrical engineering

  • Classic electrical installation
  • Building management systems
  • Network engineering
  • Home automation systems

Lighting engineering

  • Office lighting
  • Industrial lighting
  • Security and emergency lighting
  • Shop lighting
  • Outdoor lighting
  • Living area lighting

Industrial Engineering

  • Switch cabinets
  • Industrial controllers and SPS
  • Circuitry and security technology
  • Command and signal units
  • Industrial communication
  • Sensor systems
  • Drive engineering
  • Industrial cables and leads
  • Industrial connectors, connection methods
  • Electricity supply, USV
  • Explosion-proof materials
  • Supplier network, branch network, MRO

Cables and leads

  • Underground cables
  • Telecommunication circuits
  • Rubber cables
  • Halogen-free cables
  • Industrial cables
  • Wiring
  • Antennae and loudspeaker leads
  • Timing chains and drag chain cables
  • Bus lines
  • Spiral cables
  • Ready-for-connection cable assembly

Energy efficiency 

  • Renewable energy: solar heat, photovoltaic and heat pumps
  • Monitoring systems
  • Energy management systems
  • Building automation
  • Energy control
  • Illumination and lighting management
  • HVAC

Our supplier network Leading in quality and reliability.

We rely on leading suppliers who can deliver high-quality products at any time. So that we can always offer our customers the best solution on the market.

Empowering customers and suppliers.

We buy together, but most importantly we develop our offer together. We can do this because we consistently avoid competition between our distribution companies and promote exchange and cooperation even more consistently. This is how we provide the best performance for customers and suppliers.

Our management As international as our company.

We negotiate in many languages, but we speak with one voice. This allows us to convincingly represent the interests of our suppliers, customers and members.

Board of directors

Henk Oude Brunink
Member of the Board @ itsme
Ulrich Hoffmann
Managing Director @ DEHA Elektrohandelsgesellschaft mbH & Co. KG
Jiri Jakoubek
Managing Director @ Jakub a.s.
Roger Altenburger
Managing Director @ Otto Fischer AG

Headquarters

Ricardo d'Avila
Managing Director @ IDEE GmbH
Hannah Curtis
International Category Manager @ IDEE GmbH
Arsenii Shaliapin
Marketing and Organisation @ IDEE GmbH

Category team

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Keith Jones
Contract Administrator & European Coordinator @ AWEBB
Ulrich Hoffmann
Managing Director @ DEHA Elektrohandelsgesellschaft mbH & Co. KG
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Jörg Rieger
Category Director Building Technologies @ DEHA Elektrohandelsgesellschaft mbH & Co. KG
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Ljubomir Simurina
Category Manager Industrial Technology, Head of Key Account Management @ DEHA Elektrohandelsgesellschaft mbH & Co. KG
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Javier Morrás
Dirección General Compras @ Grupo Elektra
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Mihai Ghinescu
Purchasing Director of Promelek XXI @ Grupo Elektra
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Quim Soler
Installation @ Grupo Elektra
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Jose Luis Saenz
Lighting @ Grupo Elektra
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Jannes Hamming
Purchasing director @ itsme
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Radek Nastic
Business Manager @ Jakub a.s.
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Barış Ermaner
@ Kıraç Group
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Mark William Stenberg
Product Manager Lighting @ Lemvigh-Müller A/S
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Jesper Lund Andersen
Product Manager Installation @ Lemvigh-Müller A/S
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Henrik Lykke Lilleholt
Product Manager Industry @ Lemvigh-Müller A/S
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Rui Silva
CEO, Nortecnica @ NOREL GWEP, Lda
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Joao Marreiros
Director, Elpor @ NOREL GWEP, Lda
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Xavier Joly
Owner, Age Dussauze @ Partelec Gie
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Dimitris Zacharopoulos
Owner @ POWERZ
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Peter Koeleman
Head of Procurement @ Royal Oosterberg
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Luca Zaghini
Managing Director @ Star Tre S.C.A.R.L.

Marketing team

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Daniela Blickle
Managing Director, Marketing @ DEHA Elektrohandelsgesellschaft mbH & Co. KG
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Iñigo Monreal
Marketing Manager @ Grupo Elektra
Henk Oude Brunink
Member of the Board @ itsme
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Radek Nastic
Business Manager @ Jakub a.s.
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Barış Ermaner
@ Kıraç Group
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Etienne Torcqué
Head of Marketing @ Royal Oosterberg
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Pascal Grolimund
Member of the Board, Marketing Director @ Otto Fischer AG
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Xavier Joly
Owner, Age Dussauze @ Partelec Gie
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Luca Zaghini
Managing Director @ Star Tre S.C.A.R.L.
Arsenii Shaliapin
Marketing and Organisation @ IDEE GmbH
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Mihai Ghinescu
Purchasing Director of Promelek XXI @ Grupo Elektra
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Jose Pedro Miranda
Marketing, Nortecnica @ NOREL GWEP, Lda
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Tania Vasileou
Product Manager, Marketing @ POWERZ
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Steve Watson
Marketing @ AWEBB

IDEE is one of the biggest indepent purchasing and marketing groups in electrical wholesale.

Enabling our members, suppliers and their customers to grow their business

Be part of our network. It pays off.

For Suppliers

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Supply and grow with our members

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For Distributors

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Exchange and grow with the best in class

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