As a community of independent electrical distribution companies, we create connections: Between our suppliers and our customers throughout Europe, but above all between our members. Through the cooperation of our like-minded distributors, new strategies and solutions are created – and these benefit suppliers, members and customers alike.
Ricardo
d'Avila
Managing Director IDEE
I am Ricardo d'Avila, the managing Director of IDEE GmbH. To lead IDEE together with the IDEE-HQ team, it is a great honour and privilege, not only because we are one of the leaders and reference in the electrical material distribution market in Europe, but also because we work strategically with decentralized business model. Our members, 14 companies in 19 countries across Europe are local, 100% family-owned companies that have developed over many generations, always preserving their respective values, culture and proximity to end customers.
Our international partnership strategy with suppliers, built over the history, is based on transparency in the relationship, constant search for innovation, local success stories and best practice exchange, joint strategic marketing actions and continuity over time, all of them based on respect towards priorities and local decisions by our members.
The central office of IDEE, based nearby Stuttgart in Germany, is a team driven by family spirit, that works daily with a long-term strategic perspective, always with an aim to leverage marketing opportunities and to maximize partnerships, bringing the total value to the members of our Group.
Our mission is to strengthen the strategic independence of our members by providing an interdependency platform that fosters contact and exchange among them. Through collaborative partnerships and a shared commitment to growth, we aim to deliver additional benefits that empower each member to thrive.
Our vision is to be the international leader in the electrical material distribution market as an interdependent platform of wholesalers, recognized for our profitable and irreplaceable business model. Driven by a deep-rooted family legacy and a commitment to respect, we will continue to lead through innovative initiatives supported by a network founded on trust, collaboration, and excellence.
Our product ranges are tailored to the requirements of professionals in the installation trade and industry. With a wide range of services, we support our business partners in selecting, planning and advising their own customers.
We rely on leading suppliers who can deliver high-quality products at any time. So that we can always offer our customers the best solution on the market.
We buy together, but most importantly we develop our offer together. We can do this because we consistently avoid competition between our distribution companies and promote exchange and cooperation even more consistently. This is how we provide the best performance for customers and suppliers.
We negotiate in many languages, but we speak with one voice. This allows us to convincingly represent the interests of our suppliers, customers and members.
IDEE is one of the biggest indepent purchasing and marketing groups in electrical wholesale.
Enabling our members, suppliers and their customers to grow their business